TV exec research presentations tend to be a little dry, but NBC Universal’s Alan Wurtzel bucked that trend on Wednesday — outing the viewership of several Netflix series to the delight of many reporters.
Data gathered from a sample of 15,000 users, by San Francisco tech firm Symphony, paints Jessica Jones as an especially strong player for the streamer. Based on audio recognition data, covering the months of September, October, November, and December, a slide showed that an average 4.8 million viewers in the adults 18-49 group watched an episode of the Marvel drama. (The demographic, it should be noted, likely doesn’t matter very much to Netflix on account of the absence of advertising.)
Following Jessica Jones was Master of None (3.9 million adults 18-49) and Narcos (3.2 million adults 18-49). And in Narcos’s defense, the sample mentioned missed the first few days of the show’s release. Speaking of outside the premiere window, Wurtzel also cited that Orange Is the New Black, which premiered back in June, was still averaging 644,000 adults 18-49 two months after its third season kicked off.
Data gathered from a sample of 15,000 users, by San Francisco tech firm Symphony, paints Jessica Jones as an especially strong player for the streamer. Based on audio recognition data, covering the months of September, October, November, and December, a slide showed that an average 4.8 million viewers in the adults 18-49 group watched an episode of the Marvel drama. (The demographic, it should be noted, likely doesn’t matter very much to Netflix on account of the absence of advertising.)
Following Jessica Jones was Master of None (3.9 million adults 18-49) and Narcos (3.2 million adults 18-49). And in Narcos’s defense, the sample mentioned missed the first few days of the show’s release. Speaking of outside the premiere window, Wurtzel also cited that Orange Is the New Black, which premiered back in June, was still averaging 644,000 adults 18-49 two months after its third season kicked off.
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