The ubiquitous Kardashians continued their media reign last year with dozens of magazine covers, a set of new apps, more television airtime and more attention from the fashion industry. Yet despite their popularity, the Kardashians haven’t exactly been able to translate their enigmatic brand into newsstand gold for magazines.
While the newsstand is quickly deteriorating — MagNet characterized annual declines in the double-digits and said last year that it estimated newsstand magazine sales in 2015 to be $2.5 billion, which is just about half of what was generated in 2007 — editors continue to search for cover stars to stem the losses.
So who better than the Kardashians? The clan and its equally everywhere siblings the Jenners appeared on numerous magazine covers in 2015, including Cosmopolitan, Allure, Glamour, GQ, Rolling Stone, Teen Vogue, Women’s Health, Complex, Interview, Paper and Redbook. WWD tracked available newsstand sales data from the Alliance for Audited media and found that many magazines saw a decline in copies sold when they featured the family members.
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Cosmopolitan, the largest U.S. women’s magazine, turned to the Kardashians twice last year in hopes that the family’s elusive charm could give it a much-needed sales bump. For the first half of 2015, Cosmo’s total single-copy sales hovered at 531,086, and weren’t helped by its February cover star, Kylie Jenner. Although Jenner has emerged as one of the most popular members of clan Kardashian, the issue delivered 495,423 in sales.
While the newsstand is quickly deteriorating — MagNet characterized annual declines in the double-digits and said last year that it estimated newsstand magazine sales in 2015 to be $2.5 billion, which is just about half of what was generated in 2007 — editors continue to search for cover stars to stem the losses.
So who better than the Kardashians? The clan and its equally everywhere siblings the Jenners appeared on numerous magazine covers in 2015, including Cosmopolitan, Allure, Glamour, GQ, Rolling Stone, Teen Vogue, Women’s Health, Complex, Interview, Paper and Redbook. WWD tracked available newsstand sales data from the Alliance for Audited media and found that many magazines saw a decline in copies sold when they featured the family members.
Related: Report Card: Hailee Steinfeld Dreams of Genie; Jack Black Shows Up Scrubby
Cosmopolitan, the largest U.S. women’s magazine, turned to the Kardashians twice last year in hopes that the family’s elusive charm could give it a much-needed sales bump. For the first half of 2015, Cosmo’s total single-copy sales hovered at 531,086, and weren’t helped by its February cover star, Kylie Jenner. Although Jenner has emerged as one of the most popular members of clan Kardashian, the issue delivered 495,423 in sales.
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