It all comes down to this.
Warner Bros. has been on the ropes for over a year, taking punches as flops like Pan and Jupiter Ascending piled up around the studio. Throughout the body blows, the company has held up DC Comics as its salvation. On Thursday, the studio unveils Batman v Superman: Dawn of Justice, a superhero matchup that is intended to kick off an ambitious series of interconnected comic book movies and serve as Warner Bros.’ answer to Disney’s Marvel universe. If it works, the trips to Neverland and Wachowski world will be forgiven. If it doesn’t, Warner Bros. chief Kevin Tsujihara will be feeling the heat.
“They need this one to be good,” said Eric Handler, an analyst at MKM Partners. “This is the birthing of a new DC universe. It leads to Wonder Woman and Justice League movies. It’s a very important film.”
Directed by Zack Snyder, the slo-mo aficionado behind Man of Steel, and starring Henry Cavill as Superman and Ben Affleck as Batman, the film carries a whopping $250 million price tag. The gamble appears to have paid off. Batman v Superman is expected to generate as much as $150 million when it hits 4,200 screens domestically, and more than $300 million globally when it rolls out across more than 60 major territories, including China, the world’s second biggest market for film.
“This is basically their Avengers,” said Jeff Bock, a box office analyst with Exhibitor Relations. “There’s a ton of buzz about it. They need to open bigger than any DC Comics film ever has.”
Related: Henry Cavill on Acting: ‘I’m Not Just Doing This for the Art’
Warner Bros. isn’t leaving much to chance. The studio is making the film available in all the myriad premium forms. The superhero rumble will unspool across 390 Imax screens, 3,600 3D venues, 470 premium large format locations, and 150 motion seats. Pre-sales have been robust, with Fandango reporting that “Batman v Superman” is the fastest-selling superhero film in the ticketer’s history, beating previous record-holders, The Dark Knight Rises and Avengers: Age of Ultron, at the same point in its sales cycle.
Warner Bros. has been on the ropes for over a year, taking punches as flops like Pan and Jupiter Ascending piled up around the studio. Throughout the body blows, the company has held up DC Comics as its salvation. On Thursday, the studio unveils Batman v Superman: Dawn of Justice, a superhero matchup that is intended to kick off an ambitious series of interconnected comic book movies and serve as Warner Bros.’ answer to Disney’s Marvel universe. If it works, the trips to Neverland and Wachowski world will be forgiven. If it doesn’t, Warner Bros. chief Kevin Tsujihara will be feeling the heat.
“They need this one to be good,” said Eric Handler, an analyst at MKM Partners. “This is the birthing of a new DC universe. It leads to Wonder Woman and Justice League movies. It’s a very important film.”
Directed by Zack Snyder, the slo-mo aficionado behind Man of Steel, and starring Henry Cavill as Superman and Ben Affleck as Batman, the film carries a whopping $250 million price tag. The gamble appears to have paid off. Batman v Superman is expected to generate as much as $150 million when it hits 4,200 screens domestically, and more than $300 million globally when it rolls out across more than 60 major territories, including China, the world’s second biggest market for film.
“This is basically their Avengers,” said Jeff Bock, a box office analyst with Exhibitor Relations. “There’s a ton of buzz about it. They need to open bigger than any DC Comics film ever has.”
Related: Henry Cavill on Acting: ‘I’m Not Just Doing This for the Art’
Warner Bros. isn’t leaving much to chance. The studio is making the film available in all the myriad premium forms. The superhero rumble will unspool across 390 Imax screens, 3,600 3D venues, 470 premium large format locations, and 150 motion seats. Pre-sales have been robust, with Fandango reporting that “Batman v Superman” is the fastest-selling superhero film in the ticketer’s history, beating previous record-holders, The Dark Knight Rises and Avengers: Age of Ultron, at the same point in its sales cycle.
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