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(photo: NBC) The Voice has caught flak for years due to its failure to launch a Clarkson- or Underwood-level recording artist. And whil...

Jordan Smith Finally Breaks ‘The Voice’s’ Sales Curse

(photo: NBC)

The Voice has caught flak for years due to its failure to launch a Clarkson- or Underwood-level recording artist. And while Season 9 winner Jordan Smith isn’t quite in that illustrious category, he has done what many other Voice winners could not (or simply were not given the opportunity to do). He’s actually a sales success story.

Smith’s first album, Something Beautiful, just debuted on the Billboard album chart at #2 – ironically right behind former Voice coach Gwen Stefani – and it also went to #1 on the iTunes and Amazon album charts. (The Billboard 200 takes into account album sales, track sales, and track streams.) This is the highest ranking on the charts for any TV singing competition winner in nearly five years, and it’s the highest album sales debut from a new artist in 2016 so far.

It obviously goes without saying that Smith’s 54,000 tally is the highest first-week album sales for any Voice winner, too. The previous record was held by Season 3 champ Cassadee Pope, whose debut album Frame by Frame sold 43,000 copies in its first week, followed by Season 4 winner Danielle Bradbery, whose self-titled debut raked in a first-week total of 41,000. The Voice’s only other big first-week sales story, aside from Pope and Bradbery, is Season 3 top six finalist Melanie Martinez, whose Cry Baby (on Atlantic Records) sold 41,000 when it was released in August last year.

The Voice (or, more specifically, its associated Universal label) has been notorious for not promoting the series’ alumni. Three past winners – Season 2’s Jermaine Paul, Season 6’s Josh Kaufman, and Season 7’s Craig Wayne Boyd – never put out post-Voice albums at all, and Season 8’s Sawyer Fredericks has still only released an EP almost a year after his win. Other contestants (Season 1’s Javier Colon, Season 5’s Tessanne Chin) released albums that quickly came and went.

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