Bar Refaeli’s Bikini Commercial Censored by Israeli TV Authorities

A swimsuit commercial featuring Bar Refaeli has been banned from Israeli television for being too sexy. The ad for Hoodies, which sells basic jersey pieces and is considered the country’s own version of American Apparel, was censored by the national television authority.

In the spot, Refaeli, who’s expecting her first child and was three months pregnant at the time of shooting, wears blue and black bikinis on the beach. One of the bottoms has more coverage, while the other is very cheeky. The Second Broadcasting Authority for Television and Radio said that a close-up of the model’s backside and a shot in which she appears unclothed need to be edited out in order to be allowed back on air, according to The Times of Israel.


The 45-second spot is still playing on the retailer’s site and on social media. If those scenes aren’t cut, the campaign can only play after 10 p.m. Hoodies has yet to acknowledge whether or not it will make the changes.

עכשיו בחנויות 👙☀️ קולקציית בגדי ים בעיצובי ! #BARforhoodies

A photo posted by Bar Refaeli (@barrefaeli) on Apr 25, 2016 at 8:24am PDT

In 2014, another ad starring Refaeli for Hoodies was similarly cited. In it, the 30-year-old is seen postcoital with a purple muppet, and the couple partake in a suggestive conversation that had “too many sexual insinuations” to be seen during prime time.