The fashion industry has certainly become more diverse, but there is still a lot more that can be done to recognize all body types and skin tones—and Hayley Hasselhoff, who has spoken out about size inclusivity in the past, is leading the charge. Hasselhoff, the daughter of David Hasselhoff, led a group of other models in a protest during London Fashion Week Friday morning. For a campaign organized by plus-size fashion retailer Simply Be, the 25-year-old model and seven others posed in their underwear outside the London Fashion Week hub. They held signs that read, "Love Your Curves," "Curves Shouldn't Mean Compromise," and "LFW—Where Are the Curves?" according to the Evening Standard.
Angela Spindler, chief executive of the parent company that owns Simply Be, told the Standard that through their protest they are hoping to make fashion more accessible. “We want the fashion industry to change the way it represents body shapes," she said. "This isn’t about 'skinny shaming'; we think that shape should be celebrated irrespective of size, and it’s time that the industry became more diverse—after all, fashion is for everyone.” Hasselhoff added, "We want to give women everywhere the confidence to be who they are. This is only achieved by showing a wide variety of models, irrespective of size. By tearing up the one-size-fits fashion rule book, we hope to encourage any woman, whatever her size, to feel fabulous in their skin.”
On the other side of the pond, New York Fashion Week has become increasingly size diverse. Last season, there were 208 appearances by models above sample size, while models like Ashley Graham and Jordyn Woods not only walked the runway but also took their turns at designing. Not to mention that some mass-market fashion campaigns, such as those for Aerie, Nike, and Khloé Kardashian's Good American, are increasing their size offerings and choosing more curvy models. Last month Graham was announced as the new face of Revlon, making her one of the first curvy women to front a major beauty campaign. Let's hope this trend continues on—and off—the runway around the world.
Angela Spindler, chief executive of the parent company that owns Simply Be, told the Standard that through their protest they are hoping to make fashion more accessible. “We want the fashion industry to change the way it represents body shapes," she said. "This isn’t about 'skinny shaming'; we think that shape should be celebrated irrespective of size, and it’s time that the industry became more diverse—after all, fashion is for everyone.” Hasselhoff added, "We want to give women everywhere the confidence to be who they are. This is only achieved by showing a wide variety of models, irrespective of size. By tearing up the one-size-fits fashion rule book, we hope to encourage any woman, whatever her size, to feel fabulous in their skin.”
On the other side of the pond, New York Fashion Week has become increasingly size diverse. Last season, there were 208 appearances by models above sample size, while models like Ashley Graham and Jordyn Woods not only walked the runway but also took their turns at designing. Not to mention that some mass-market fashion campaigns, such as those for Aerie, Nike, and Khloé Kardashian's Good American, are increasing their size offerings and choosing more curvy models. Last month Graham was announced as the new face of Revlon, making her one of the first curvy women to front a major beauty campaign. Let's hope this trend continues on—and off—the runway around the world.
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