Hunter Reverts to Kate Moss-Based Strategy

Hunter has had two lives. The old British brand can be divided into BKM and AKM—Before Kate Moss and After Kate Moss. BKM, its rubber boots were stashed in mud rooms, worn by farmers, gardeners, old British fisherman, etc. But in 2005, Kate Moss wore a hunter green (hah!) pair to the Glastonbury music festival.

Kate Moss in Hunter boots at Glastonbury in 2005. Photo: Getty Images