Lane Bryant’s Twitter Chat Kind of Backfired

In 2015, Lane Bryant sought to revolutionize the plus size fashion industry. The company’s advertising campaigns were some of the most inclusive in the biz, showcasing diverse women. The #ImNoAngel campaign took a direct hit at Victoria’s Secret and gained national attention for their provocative nature and its #PlusIsEqual hashtag effort a few months later, with a mysterious full-page spread in Vogue, did the same.