Lightning for @louisvuitton #lvss16. Photo: @nicolasghesquiere/Instagram
Fashion brands will do a lot to drive sales: Burberry’s social media and technology thirst is real, Coach cast Lady Gaga’s dog, Katy Perry recorded an original jingle for H&M, Kendall and Kylie Jenner are basically making out in Balmain’s Fall 2015 ads, and more not-so-subtle tricks to attract customers. But Louis Vuitton’s latest stunt is unique and targeting a very niche shopper: gamers who happen to love couture.
Look 38 from the Spring/Summer 2016 runway show.
Fashion brands will do a lot to drive sales: Burberry’s social media and technology thirst is real, Coach cast Lady Gaga’s dog, Katy Perry recorded an original jingle for H&M, Kendall and Kylie Jenner are basically making out in Balmain’s Fall 2015 ads, and more not-so-subtle tricks to attract customers. But Louis Vuitton’s latest stunt is unique and targeting a very niche shopper: gamers who happen to love couture.
Look 38 from the Spring/Summer 2016 runway show.
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