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Kendall Jenner and Gigi Hadid take a selfie backstage at Balmain. Photo: Instagram  Kendall Jenner ruled Instagram in 2015. She became ...

The Value of a Kendall Jenner Instagram Is Astonishing

Kendall Jenner and Gigi Hadid take a selfie backstage at Balmain. Photo: Instagram 

Kendall Jenner ruled Instagram in 2015. She became the most followed model (43.9 million — her sister Kim Kardashian and Taylor Swift have just a few more), has the most popular post of the year with 3.3 million likes, as well as the highest liked throwback. So really it should come as no surprise to learn in the age of social media supermodels that product placement with @kendalljenner comes at a costly premium. According to CR Fashion Book, the Estee Lauder model, as well as her peers Cara Delevingne and Gigi Hadid, receive hundreds of thousands of dollars for a single post. 

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