We are placing an order for a large slice of humble pie to be dispatched to Kanye West – as his sister-in-law, Kylie Jenner, has entered into a new partnership with his athletic wear competitor Puma. Oops.
Copyright [London Entertainment/Splash News]
It was only last week that the rapper declared on Twitter: “1000% there will never be a Kylie Puma anything.”
And now… there’s a Kylie Puma EVERYTHING!
The 18-year old reality television star will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016.
Puma’s Global Director, Adam Petrick, confirmed the news to Just Jared, stating: “I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner.”
Copyright [Jackson Lee / Splash News]
Before adding: “Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.” – We’re guessing that Kanye would have a different opinion on that.
Copyright [London Entertainment/Splash News]
It was only last week that the rapper declared on Twitter: “1000% there will never be a Kylie Puma anything.”
And now… there’s a Kylie Puma EVERYTHING!
The 18-year old reality television star will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016.
Puma’s Global Director, Adam Petrick, confirmed the news to Just Jared, stating: “I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner.”
Copyright [Jackson Lee / Splash News]
Before adding: “Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.” – We’re guessing that Kanye would have a different opinion on that.
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