Rihanna Turned Gigi Hadid into a Gothic Ice Queen for Fenty x Puma

Today’s music stars are dipping their toes into fashion and beauty, and the industry is embracing them with open arms. Just hours after Rihanna debuted and live streamed her runway collection at 23 Wall Street, #FentyXPuma already boasts 9,000 Instagram photos. The collection launches just one day after Kanye West’s Yeezy Season 3 hit Madison Square Garden, but unlike Kanye’s minimalist show, Rihanna’s gothic-inspired athleisure collection was all about the beauty. 

She stuck to a monochrome palette of black and white, and hair and makeup looks followed suit. All of the models wore heavy matte black lipstick, either no eye makeup or white mascara and lids, intense contouring and highlighting, and the occasional smudge of black or white war paint on the cheeks.

Rihanna Turned Gigi Hadid into a Gothic Ice Queen for Fenty x Puma

Model Gigi Hadid presents a creation from Fenty PUMA by Rihanna Fall/Winter 2016 collection during New York Fashion Week in New York, February 12, 2016. REUTERS/Eduardo Munoz

Rihanna greets the audience after FENTY PUMA by Rihanna is shown during New York Fashion Week, Friday, Feb. 12, 2016. (AP Photo/Diane Bondareff)