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We have seen Aishwarya Rai Bachchan endorse popular brand ‘Kalyan Jewellers’ for many years now. However, the gorgeous diva of B-town will ...

Sonam Kapoor Replaces Aishwarya Rai Bachchan As The Face of a Popular Jewellery Brand

We have seen Aishwarya Rai Bachchan endorse popular brand ‘Kalyan Jewellers’ for many years now. However, the gorgeous diva of B-town will not be associated with Kalyan anymore. Instead, fashionista Sonam Kapoor will step into Aishwarya’s shoes for this one. The Kalyan group released an official statement with regards to these new deveopments.


Ramesh Kalyanaraman, Executive Director, Marketing and Operations, said in a statement, “We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading national brand. We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers.”

Well, Sonam Kapoor has certainly added a feather to her cap with this one. The actress recently received much appreciation for her performance in the biopic Neerja. Sonam and Aishwarya also endorse a popular beauty brand together, in association with which they have been attending the Cannes Film Festival for some years now.


Congratulations to Sonam on this one!

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