If you had to choose a Taylor Swift song to illustrate her relationship with Apple Music, it would be “Out of the Woods.” Last June she was dragging the service on Tumblr for its compensation policies, but it relented and now she’s doing ads for Apple Music.
In a new spot for the music streaming service, Taylor Swift freestyles along to Drake and Future’s “Jumpman” while running on a treadmill. That is, until face meets pavement (conveyor belt?) in a slapstick twist.
Taylor Swift vs. treadmill. (Photo: Instagram)
“Based on true events,” Swift wrote, sharing the ad.
The vast majority of music’s biggest stars — Rihanna, Madonna, Beyoncé, Kanye West, Usher, Nicki Minaj, Daft Punk — have thrown their support behind Jay Z’s Tidal. Swift, however, is backing Apple Music, which agreed to pay artists for music streamed during a user’s three-month free trial after Swift called the service on it. Drake, too, has been supportive of Apple Music, even appearing alongside Apple CEO Tim Cook at the annual Worldwide Developers Conference, where Apple Music was announced.
As for the ad in question, following her big fall, Swift looks up to drop a couple of more bars from the floor. Fortunately, no pop stars were harmed in the making of this ad.
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