Ed Sheeran has chosen to release the first song from his hotly anticipated third album through Sacha Baron Cohen’s latest movie Grimsby.
The redhead’s track Brother’s Blood will feature exclusively in the film and will not be available to stream or appear on the song’s soundtrack.
In a novel way to boost ticket sales, the only way to catch Ed’s dulcet tones will be when Sacha plays the song while promoting the film or during the movie itself, according to The Sun.
Ed and Sacha might seem like an odd pairing, but they’ve been close pals since being introduced by mutual friend Courteney Cox - despite Sacha having no idea who Ed was.
A source told the paper: “Sacha and Ed have become big pals over the past few years.
“During Ed’s early days Sacha wasn’t really familiar with his work. He had no idea who he was when they were introduced.
The redhead’s track Brother’s Blood will feature exclusively in the film and will not be available to stream or appear on the song’s soundtrack.
In a novel way to boost ticket sales, the only way to catch Ed’s dulcet tones will be when Sacha plays the song while promoting the film or during the movie itself, according to The Sun.
Ed and Sacha might seem like an odd pairing, but they’ve been close pals since being introduced by mutual friend Courteney Cox - despite Sacha having no idea who Ed was.
A source told the paper: “Sacha and Ed have become big pals over the past few years.
“During Ed’s early days Sacha wasn’t really familiar with his work. He had no idea who he was when they were introduced.
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