Lionsgate is a studio in transition.
“The Hunger Games,” at least the version of Panem with Jennifer Lawrence still residing in the zip code, is in the rearview mirror, and “Divergent,” the young adult franchise that was intended to replace it, has run out of gas.
At CinemaCon this week, studio chiefs Rob Friedman and Patrick Wachsberger tried to reassure theater owners that they still had the goods.
To that end, Lionsgate touted its “Power Rangers” reboot and a new “Robin Hood,” but those films are still shooting, so there was no footage on hand. The company also talked up its upcoming partnership with Hasbro on “Monopoly,” noting that it was “one of the most popular board games in the world.” Of course, “Battleship” had a similar pedigree, and the movie version didn’t work out so well for Universal.
The pictures the studio did show may make a healthy profit, but there is nothing on the immediate horizon that seems likely to replace the financial windfall reaped by Katniss Everdeen.
Instead, Lionsgate is reigniting its association with Tyler Perry, who will be back on screens this October with “Boo! A Madea Halloween.” That bodes well for the studio, which has had success in the past with films featuring the elderly straight-talker played by Perry.
The actor noted that he got the idea for the film from Chris Rock’s “Top Five.” In the comedy, the actor quips that there is a line around the corner of people waiting to see Perry in “Boo! A Madea Halloween.”
“The Hunger Games,” at least the version of Panem with Jennifer Lawrence still residing in the zip code, is in the rearview mirror, and “Divergent,” the young adult franchise that was intended to replace it, has run out of gas.
At CinemaCon this week, studio chiefs Rob Friedman and Patrick Wachsberger tried to reassure theater owners that they still had the goods.
To that end, Lionsgate touted its “Power Rangers” reboot and a new “Robin Hood,” but those films are still shooting, so there was no footage on hand. The company also talked up its upcoming partnership with Hasbro on “Monopoly,” noting that it was “one of the most popular board games in the world.” Of course, “Battleship” had a similar pedigree, and the movie version didn’t work out so well for Universal.
The pictures the studio did show may make a healthy profit, but there is nothing on the immediate horizon that seems likely to replace the financial windfall reaped by Katniss Everdeen.
Instead, Lionsgate is reigniting its association with Tyler Perry, who will be back on screens this October with “Boo! A Madea Halloween.” That bodes well for the studio, which has had success in the past with films featuring the elderly straight-talker played by Perry.
The actor noted that he got the idea for the film from Chris Rock’s “Top Five.” In the comedy, the actor quips that there is a line around the corner of people waiting to see Perry in “Boo! A Madea Halloween.”
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